BAEBI isn’t our story, it’s yours. We spent years closely listening to what is important to you and what you want out of your baby carrier—the INOMI carrier was designed for stylish parents who seeks thoughtful functionality. At BAEBI, we never want you to compromise between price or quality—every family deserves the best.
Our Story
Investing in you
To bring you the best, most innovative baby carrier, we spared no expense. We are a direct-to-parent baby brand. This model is important to us because it allows us to be close to you and get feedback directly from our customer. By eliminating the retailer and their mark-up, we can offer best in quality and functionality. This way we can design with our parents and babies in mind, not profits.
“When we first started out, we wanted the carrier to be more than just a highly functional product—we wanted it to be another way to express your style and identity—something that you’d find in your closet. After years of testing and research, the INOMI baby carrier was born. The carrier delivers thoughtful innovation and premium materials, without breaking the bank. We hope you love it as much as we do!”
-Neil, Co-Founder
“Our goal is simple: to redefine baby gear with features that matter, but with a fashionable edge. We want you to feel like this represents who you are, your style, your story. At BAEBI, we believe in the benefits of closeness and baby-wearing, but we also believe that you, as an individual and a parent, don't need to compromise on fashion or function.”
- Kimberly, Co-Founder
